Fashion Revolution Week: Local Futures

Fashion Revolution Week: Local Futures


This week marks a week-long campaign Fashion Revolution; founded by Carry Somers and Orsola de Castro in the wake of the Rana Plaza disaster in 2013.

Monday marked 10 years since the disaster; on 24 April 2013, the Rana Plaza building in Bangladesh collapsed. More than 1,100 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. That's when Fashion Revolution was born.

For nearly 10 years, they have been campaigning passionately for a clean, safe, fair, transparent and accountable fashion industry.

All of us working together at OUBAS believe in a global fashion industry that conserves and restores the environment and values people over growth and profit.

In today's globalised world, it's easy to find clothing from all over the world online. However, our community feels that there are many advantages to choosing more locally made goods.

In reflection we're exploring the benefits of trying to invest in more locally-made items. The benefits range from supporting local economies and communities to promoting sustainability and quality craftsmanship.

    1. Supporting local economies and communities by choosing to buy British-made products directly supports them. When you purchase goods that are made in the UK, you are contributing to the growth and sustainability of local businesses, supporting local jobs, and helping to keep money within the local economy. This can have a positive ripple effect, as local businesses often reinvest in the community, support local suppliers, and contribute to the overall well-being of the area. By buying British-made goods, you are playing a role in fostering economic growth and supporting the livelihoods of those in your community.

    2. Local production often involves shorter supply chains, which can reduce the carbon footprint associated with transportation and lower the overall environmental impact of a product. Additionally, like us, many British manufacturers prioritise sustainable practices, such as using eco-friendly materials, reducing waste, and implementing environmentally responsible production methods. By choosing locally made goods, you can support brands that prioritise sustainability, and contribute to reducing your carbon footprint.

    3. Quality craftsmanship and artisanal skills - the British isles has many experienced and highly skilled makers who have a long-standing history of producing goods using traditional techniques, passed down through generations. This results in materials and items that are often of superior quality, with attention to detail, durability, and longevity. When you choose to buy British-made goods, you are not only investing in a product but also in the artistry, expertise, and heritage of British craftsmanship.

    4. Supporting ethical labor practices - buying British-made products also supports ethical labor practices. Many British manufacturers adhere to strict labor laws and regulations that protect workers' rights, ensuring fair wages, safe working conditions, and fair labor practices. By choosing products made in the UK, you can have greater confidence that the workers involved in the production process are treated ethically and fairly, and that your purchase aligns with your values of social responsibility and ethical consumption.

    5. Cultural and heritage value - British-made items often carry a cultural and heritage value that is unique to the region or community they come from. They are often linked to local history, traditions, and craftsmanship that have been passed down for generations. You can support and preserve these cultural and heritage values, helping to keep local traditions and craftsmanship alive for future generations to appreciate and enjoy.

    6. Customisation and unique designs - British-made products often offer customisation options and unique designs that set them apart from mass-produced styles available on the high street. Many local makers like us are willing to work with customers to create bespoke items, tailored to their specific preferences and requirements. This allows you to have a more personalised and individualised item in your wardrobe that reflects your style and taste, and stands out from the mass-produced options available. Something we love!

    7. Reduced environmental impact - choosing to buy local clothing also contributes to reducing the environmental impact associated with transportation. Imported goods often require long-distance shipping, which adds to the carbon footprint of the product due to transportation emissions. On the other hand, buying locally made goods can significantly reduce the carbon emissions associated with transportation, as the products are manufactured closer to the point of purchase. This can help reduce the overall carbon footprint of your purchase and contribute to a more sustainable lifestyle. 

    8. Product Traceability and Transparency When you buy British-made products, you often have greater visibility into the production process, materials used, and the overall supply chain. Local manufacturers are more likely to have transparent and traceable supply chains, allowing you to know where and how the product was made. This transparency gives you the confidence that you are purchasing a product that aligns with your values of sustainability and ethical production. Economic Resilience and Self-Sufficiency Supporting locally made products can also contribute to economic resilience and self-sufficiency. By buying British-made goods, you are supporting local businesses and helping to build a resilient and self-sufficient economy. This can be particularly important in times of economic uncertainty or disruptions in global supply chains. Having local manufacturing capabilities can provide a sense of security and stability, ensuring that essential goods and services are available even during challenging times.
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