At OUBAS sustainability is more than just a word. At the inception of OUBAS, when that first kernel of an idea began to form, was a concept and vision to bring knitted clothing production back into the community, creating pieces that are beautiful, timeless and valued.

We are fully in support of regenerative agriculture, and welcome a return to working in harmony with the land, managing the health of soils and biodiversity within the landscapes. We are very mindful of our impact and design with end of use in mind; how our clothing can return to the earth naturally is something intrinsic to our design and production process.

Our ideas have developed and our resolve has grown since 2012 and this new phase of OUBAS that we are moving into now, really takes us back to those founding principles.

A single orange and green tone leaf is held by a light tone hand with freckles

Beautiful & Valued – By striving to create pieces that are beautiful and valued, we are helping to ensure that something gets worn time after time and year after year. Thereby we are ensuring that all of the time and resources that go into each garment are really worth it.

Our Making Ethos - We choose to use natural fibres and knit to order production, which has multiple benefits, including the almost elimination of waste garments and material. The process of knitting means just the right amount of yarn goes into each piece, with none of the usual offcuts associated with cut and sew clothing. The use of natural fibres also means that when a garment reaches the end of its usable life, it will quickly biodegrade, unlike synthetic based materials.

People – Their wellbeing, health, development, learning, being valued - sustainably - we are in business so we can bring people on board long term and develop skills and wellbeing. We are proud to be a Real Living Wage Employer.

People & Our Community – We want all those that work for us, with us and live alongside us to understand, benefit and feel a part of what we do.

Environment – Green energy, no mass shipping of garments internationally, sustainably certified plastic free packaging.

Financial – Circular economics, employing locally, so that people can spend locally.

Community - Offering events and workshops to build lasting connections.

Waste –
We make-to-order, use biodegradable fibres and recycle any waste from the studio.

Natural fibres - When a garment reaches the end of its usable life, it will quickly biodegrade, unlike synthetic based materials.

Future Generations –
Teaching where clothing comes from, building a more regenerative mindset and an understanding and appreciation of resources.

For further insight into how OUBAS operates in a conscious and considered way, please see the following pages:

The OUBAS Story
Our Heritage
Our Studio
Our Design Process
Our Yarns and Materials