Our Heritage

"Cumbria has a unique draw, there are many silent places, calm places. Fresh water is important and since being a child I have swum in the fresh body of water found in Coniston. It has a cleansing ability and a connection to this has become a part of me. It’s home.

The landscapes and weather alter the atmosphere here so much, I almost love it more in the depths of winter, the inky silhouettes of the trees and mountains against a cold light."

- Kate Stalker, OUBAS founder.

An illustration of an industrial time chart for Cumbria

OUBAS was launched for a few different reasons, encouraged primarily by intuition and a desire to be a positive force within the fashion landscape. Having gained skills in traditional knitwear production, founder Kate Stalker wanted to create something that was a slow, local alternative to a vast global industry. The complexities of the industry brought insight to what needed to shift over the coming decades if as a population we are to stop damaging both people and the planet.

Through OUBAS we offer a hopeful and positive community where a closer relationship between ‘consumer’ and a clothing label can be enjoyed. A greater  personal connection to an item of clothing is encouraged, through our limited run collections and transparent processes. In all of history there has been trade and art, and we believe creativity is needed in these times more than ever.

Our vision is to build something that has a positive and lasting effect on employment in our local area and the skills associated with knitwear and clothing.

A blue OUBAS knitted jumper beside lilac silk flowers, old photographs and a vintage notebook

We are changing the model and switching the traditional way of producing in large quantities, and pushing the stock into the market. We are now able to make-to-order, holding small batches of our most popular knitwear styles, which means that our items are cherished and appreciated, and therefore kept and looked after.

Our belief is in celebrating the different relationship that comes with an item of clothing that has been made especially for you, and being able to do that in a commercial way is something we are proud to offer through OUBAS. 

We continue to work on things that make a difference, using local British wools, working with other businesses who are working to change the future and create a positive impact.